We might, as providers, need to keep ringing this bell for a while until it becomes accepted across the board. So many of us have tweeted and blogged it in the past, but it’s shocking how often this topic falls on deaf ears. Maybe our approach is so polite and gentle that it comes off as sacchrine and insincere – but as a bit of a niche portion of the SW world – I’m going to lay out the WHY in some blunt truths: providers don’t give a second thought…